The 20 Best Super Bowl Ads Ever Feb 3, 2017 by Ian (Day Styles)
The Super Bowl is coming up and we can’t wait for the game day. Every year big companies pull out all the stops for commercials that are almost as popular as the game itself with millions of viewas around the world. Just thirty seconds of airtime during the Super Bowl now costs almost $5,000,000! All that money doesn’t go to waste, however. Check out the best Super Bowl ads in history.
Super Bowl XVIII. A blonde woman with a sledgehammer charges towards a giant screen, pursued by sinister soldiers. She smashes the screen and awakens the slack-jawed workers who had been watching “Big Brother.” Conceived by advertising agency Chiat\Day and directed by Ridley Scott, this was the first viral Super Bowl ad in history. Before 1984, most Super Bowl ads had been low-key reruns of existing advertisements. This controversial commercial promised that Apple would free consumers from brutal conformity that looked like “1984” by George Orwell—and aimed straight at competitor at IBM, known as “Big Blue.” Audiences and newscasters were amazed by the new commercial and advertisers took notice: 1984 heralded a whole new type of Super Bowl.
Volkswagen “The Force”
Who don’t know who will win the next Super Bowl, but Volkswagen is still the reigning commercials champion. “The Force” is still the most-shared Super Bowl ad of all time, with hundreds of millions of views. Donny Deutsch Advertising was under a lot of pressure to make a big splash, but they were competing with other automakers with more expensive spots. Their solution was to release the ad early on YouTube—and they racked up 17 million views before kickoff. In this sixty-second spot, a little boy dressed as Darth Vader attempts to use the Force to lift objects with his mind under the eye of his amused mother. It’s all for naught until his father arrives home in a Volkswagen Passat and the boy can turn on the car with his mind! Well, it’s just his dad using a remote in a heartwarming moment between father and mother. Deutsch had gambled that audiences were ready for an early reveal powered by social media and online views, and they were right.
1 of 10